Assignment 2

The Omega Sets a New and Better Comeback as Thompson Rivers University’s Student Newspaper

Giving students a better approach to student journalism and storytelling with perspectives that matter.

The omega, the official newspaper for the students at Thompson Rivers University is set to relaunch on April 10th, 2025. The relaunch of the Omega will be hosted with an event at House of learning room 190, where it will be showcasing the relevance and its significance To the TRU students and the community by delivering news that is informing and engaging. The Omega’s manager Sean Brady and Editor in chief Robert McAlaster will be present among other individuals giving speeches explaining its future growth and legacy.

The relaunch event of The Omega will be held at HOL 190 and will include activities such as a diverse cultural fashion show from different ethnic groups of people from Thompson Rivers University along with refreshments and snacks. The event will start at 4 PM and end at 7:30 PM which includes a 15-minute break. The event is open to all faculty members of at Thompson Rivers University its staff, students and the public and no prior registration is required for it. The event will present the ideas, vision and what The Omega is striving to provide which a voice and informative news to the students at Thompson Rivers University and its community. All the attendees will hear about the newspaper from The Omegas manager Sean Brady and Editor in chief Robert McAlaster reflecting on The Omega’s legacy and future endeavours.

“One crucial matter of fact is that The Omega will always try to have a physical copy and that gives its readers the feel of a newspaper reading and a habit. Also, he states that The Omega’s contributors want to leave a legacy behind them and have it here even after they are gone and encourages news story pitches and get it published from every student at Thompson Rivers University” – Robert McAlaster.

From the beginning The Omega has been and offered a platform for students to raise their voice from any campus related issues and share their compelling stories and ideas. Its aim is to have a presence in both the digital and physical print making sure that Thompson Rivers University students and its community remain engaged and well informed.

Come and attend the event to be informed and understand the power of student storytelling and journalism that The Omega aspires in leaving its legacy.

For more information about the events details please contact

Event coordinator: Moaz Mohammad

Phone: (778) 512-8389

Email: moazmd110@gmail.com

The Omega – Thompson Rivers University

www.theomega.news

Press Release Distribution Strategy

The strategic distribution for a positive impact will include

Local media outlets

  1. CFJC Today Kamloops

• Relevance: it’s the primary newspaper of Kamloops and thereby their top news section of the paper will be helpful in spreading the message.

• Key contacts: Dylana Kneeshaw -Reporter

James Peters – News Director

They can help by pitching the idea and vision of The Omega to their readers.

  • Castanet Kamloops

• Relevance: it is one of the well-established news outlets in Kamloops and hence can promote The Omega’s information and message

• Key Contacts

Tim Petruk – Editor.

Kristen Holliday – Reporter.

They can help by pitching The Omega’s mission and core values and its unique focus on the student community at Thompson Rivers University as an article in the news sections and by highlighting its impact on and efforts of student journalism.

  • TRU student Clubs.

TRU Law club Co-President                  Rachel Koski

Co-President                                             Christopher Gast

They can help by posting and pitching relevant information about new laws in Kamloops and increasing the reach.

TRUSU Sylhet Club

President: Irtija Alam Fahad

General Secretary: Tanjim Hasan Sohan

Volunteer Coordinator: Moaz Mohammad

These individuals will be able contribute stories relevant to diverse cultural backgrounds at TRU

  • Social media: Ahsan habib Niloy

                     Nishan Ahmed

                     Sumnath Das Biraz

These three vloggers are students of TRU and with their postings on social media will be a great way to increase reach of The Omega

  • TRU’s website and social media networks

Website: www.tru.ca

Instagram: @thopmsonriversu

Twitter (X): @thopmsonriversu