Assignment 4: Communications Plan

Blog Focused Strategy for Citizens Community of Little Burgundy

Relevant Spokespeople and Content Ideas:

Key Spokespeople:

  1. John Doe: A community leader who has lived in Little Burgundy for most of his life.
  2. Jane Doe: A community advocate who advocates and leads the movement against displacement of the residents from their homes.
  3. Local small business owners: Members of the community who raise voice against the urban reconstruction project that has an impact on their businesses.
  4. Residents: local people that protest the implementation of the project causing their eviction.
  5. Local activists: Activists that protest and voice their opinions for local communities’ rights.

Content Ideas:

  1. “Little Burgundy: A beautiful historical local community”- A local residential community that has great historical and cultural significance.
  2. “Forced Eviction: Residents Grief and Stress” – Stories and thoughts from residents being evicted against their will.
  3. “The Real Expense of Urban Development”- Development of the city at the expense of working-class community.
  4. “A Stand Against Injustice: How the local residents are forming groups for justice”- Community meetings formed and organized to protest and demand for compensation.
  5. “Little Burgundy and its Future”- Corrective measures and polices are being discussed and instated to protect the rights of residents.

Content Calendar

Audience Feedback and Engagement:

  • Enable Comments: Enabling the comments section will help the readers to discuss and start conversation of a certain topic of Little Burgundy.
  • Surveys and Polls: Short surveys used will allow the readers to provide their thinking and thoughts about the relocation and the urban project.
  • Social Media Engagement: Sharing and posting the blog posts on social media platforms will be beneficial in engaging new audiences and readers on the topic.
  • Analytics Tracking: Using tools such as Google Analytics will be helpful in gaining insights about on the readers interest on the topics by looking at metrics such as time spent on the pages and their engagement on the blogs.
  • Community Meetings: Hosting meetings in a timely period of every week will such as in person or virtually will help in gathering feedback for discussion.

Justification:

  • Gaining Trust with Transparency: Scheduled regular updates of the posts in the blog will ensure trust and transparency in the ideas and opinions and keep them informed.
  • Story Telling with a Historical Context: Stories that are personal as well as have historical context related to Little Burgundy will create emotional connection with the residents and readers in understanding them.
  • Showcasing its Impact: Showing the efforts and progress of the movement will encourage more residents in joining and supporting the movement.
  • Online Presence: A proper well maintained and updated blog will be helpful in providing the residents with useful and necessary updates as well as share their thoughts.

Assignment 4: Media Assets

CAPTION: Attending this Citizen Committee meeting you will be able to voice your opinions and ideas that are to your best interests.

 By Sage Ross – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=7733251

CAPTION: This image shows an illustration of how the situation of how Little Burgundy looks like. The Big building with the green net is the new residential complex being built and the white building is the old building of the city residents.

  • Attribution: Image courtesy of ASAP Site Services.
  • Usage Rights: © ASAP Site Services. Image used for educational/reference purposes; media outlets should request permission from ASAP Site Services for reproduction.

Assignment 4: Fact Sheet

Fact Sheet

Little Burgundy (1969)

  • Title: Little Burgundy
  • Year: 1969
  • Directors: Bonnie Sherr Klein and Maurice Bulbulian
  • Production: National Film Board of Canada

Essential Facts

  • Urban Renewal Project: The project rises issues that causes a rift and havoc in the lives of the residents living the area.
  • Housing: The urban project was initiated to modernize the city as it lacked most luxury or other amenities that urban cities have in exchange of the residential homes and memories.
  • Government involvement: This plan assisted by government officials led to demolitions of the local residential complexes.
  • Displacement: The residents of Little Burgundy faced struggles and frustration as they were being displaced without proper and fair allocation.

The Citizens Committee Role

  • Affordability: the urban project meant building high end and business-oriented infrastructures resulting in the attraction of high-income families and businesses.
  • Relevance: Fight against rules and ideas that does not involve the residents.
  • Societal and economic impact: Help to restore the residents established social relationships and businesses.
  • Historical impact: Little Burgundy has historical and cultural value that were restored amid the process of the urban renewal project.
  • Opinion: the city people have opinion in the matter regardless of the time they lived in a certain place.
  • Defined objectives and ideas for in favour of the residents and local people.

Assignment 4: Press Release

Little Burgundy Residents Come Together Against Housing Demolition.

Community leaders unite and protest urban renewal project that enforces eviction and misplacement.

Kamloops – BC – 01/04/2025

In light of the recent urban renewal project instituted by the city officials to demolish the residential houses in Little Burgundy, the citizens community of Montreal have united in a collective effort to save their homes and communities from demolition and relocation. Event and meeting will take place at City Hall on Monday at 2 p.m. to 6 p.m. in Little Burgundy city.

As the city and government agencies come forward in their project to reconstruct the city in part of their project of urban renewal development it has in turn led to widespread protest and disagreements between both parties. The Citizen Committee group are demanding of halting the project, fair compensation for their properties, and affordable housing as they are against such initiative where it has led more than 400 families to evacuate their homes and the city officials have not taken corrective measures in addressing this concerns have thus led to a spike in arguments and a stress issue for the residents of Little Burgundy.

Little Burgundy is our home and generations of us lived here and have emotional ties to neighbourhood and community and refuse to see our homes demolished in return for a little luxury to our livelihood,” said by John Doe a community leader that grew and lived most of his life in Little Burgundy.

Citizen Community of Montreal.

The urban renewal project has resulted in growing frustration, leading to clashes between city officials and residents, public protests and appeals to the government. In a gathering outside of the Montreal City Hall, on Monday at 2 p.m. to 6 p.m. the community leaders ask and encourage the local resident to attend this meeting and voice their thoughts, issues and concerns and steps that will be taken regarding relocation and eviction with necessary arrangements and fair compensations.

“This movement and meeting will be used to voice your opinions and rights and a call to action,” says community advocate Jane Doe. “We will administer and enforce ourselves and teach our kids to fight for their rights for affordable housing and their opinions.”

The cause was further strengthened as Little Burgundy residents asked for support by joining with housing advocacy groups and justice organizations asking for their demands such as

  • Halting of the demolitions until housing were arranged
  • Fair compensation and relocation in affordable housing
  • To be included in decision making so as the residents have a voice and an opinion.

The Fight Against Housing Justice.

The Citizen’s committee was formed to fight and take the control back for Little Burgundy is seen where the developmental projects by city corporations to increase housing price and commerce often comes at the expense of the working-class communities. As such projects are initiated and brought to affect the Citizens Committee group fights and holds its position of its commitment to restore and preserve its culture and rights against the rise in housing prices and affordability.

About Citizens Committee of Little Burgundy

Citizens Committee of Little Burgundy is a committee group founded in 1967, that advocates in helping its citizens and tenants in their rights of affordable housing and promotes proper urban city development in Montreal. Through public policies and human rights Citizens Committee of Little Burgundy dedicates in providing housing solutions and displacements.

Media Contact:

Moaz Mohammad

Citizen Committee of Montreal (Little Burgundy).

778 512-8389

Moazmd110@gmail.com