Blog Focused Strategy for Citizens Community of Little Burgundy

Relevant Spokespeople and Content Ideas:

Key Spokespeople:

1. John Doe: A community leader who has lived in Little Burgundy for most of his life.
2. Jane Doe: A community advocate who advocates and leads the movement against displacement of the residents from their homes.
3. Local small business owners: Members of the community who raise voice against the urban reconstruction project that has an impact on their businesses.
4. Residents: local people that protest the implementation of the project causing their eviction.
5. Local activists: Activists that protest and voice their opinions for local communities’ rights.

Content Ideas:

1. “Little Burgundy: A beautiful historical local community”- A local residential community that has great historical and cultural significance.
2. “Forced Eviction: Residents Grief and Stress” – Stories and thoughts from residents being evicted against their will.
3. “The Real Expense of Urban Development”- Development of the city at the expense of working-class community.
4. “A Stand Against Injustice: How the local residents are forming groups for justice”- Community meetings formed and organized to protest and demand for compensation.
5. “Little Burgundy and its Future”- Corrective measures and polices are being discussed and instated to protect the rights of residents.

Content Calendar

Audience Feedback and Engagement:

• Enable Comments: Enabling the comments section will help the readers to discuss and start conversation of a certain topic of Little Burgundy.
• Surveys and Polls: Short surveys used will allow the readers to provide their thinking and thoughts about the relocation and the urban project.
• Social Media Engagement: Sharing and posting the blog posts on social media platforms will be beneficial in engaging new audiences and readers on the topic.
• Analytics Tracking: Using tools such as Google Analytics will be helpful in gaining insights about on the readers interest on the topics by looking at metrics such as time spent on the pages and their engagement on the blogs.
• Community Meetings: Hosting meetings in a timely period of every week will such as in person or virtually will help in gathering feedback for discussion.

Justification:

• Gaining Trust with Transparency: Scheduled regular updates of the posts in the blog will ensure trust and transparency in the ideas and opinions and keep them informed.
• Story Telling with a Historical Context: Stories that are personal as well as have historical context related to Little Burgundy will create emotional connection with the residents and readers in understanding them.
• Showcasing its Impact: Showing the efforts and progress of the movement will encourage more residents in joining and supporting the movement.
• Online Presence: A proper well maintained and updated blog will be helpful in providing the residents with useful and necessary updates as well as share their thoughts.

CAPTION: Attending this Citizen Committee meeting you will be able to voice your opinions and ideas that are to your best interests.

 By Sage Ross – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=7733251

CAPTION: This image shows an illustration of how the situation of how Little Burgundy looks like. The Big building with the green net is the new residential complex being built and the white building is the old building of the city residents.

• Attribution: Image courtesy of ASAP Site Services.
• Usage Rights: © ASAP Site Services. Image used for educational/reference purposes; media outlets should request permission from ASAP Site Services for reproduction.

Fact Sheet

Little Burgundy (1969)

• Title: Little Burgundy
• Year: 1969
• Directors: Bonnie Sherr Klein and Maurice Bulbulian
• Production: National Film Board of Canada

Essential Facts

• Urban Renewal Project: The project rises issues that causes a rift and havoc in the lives of the residents living the area.
• Housing: The urban project was initiated to modernize the city as it lacked most luxury or other amenities that urban cities have in exchange of the residential homes and memories.
• Government involvement: This plan assisted by government officials led to demolitions of the local residential complexes.
• Displacement: The residents of Little Burgundy faced struggles and frustration as they were being displaced without proper and fair allocation.

The Citizens Committee Role

• Affordability: the urban project meant building high end and business-oriented infrastructures resulting in the attraction of high-income families and businesses.
• Relevance: Fight against rules and ideas that does not involve the residents.
• Societal and economic impact: Help to restore the residents established social relationships and businesses.
• Historical impact: Little Burgundy has historical and cultural value that were restored amid the process of the urban renewal project.
• Opinion: the city people have opinion in the matter regardless of the time they lived in a certain place.
• Defined objectives and ideas for in favour of the residents and local people.

Little Burgundy Residents Come Together Against Housing Demolition.

Community leaders unite and protest urban renewal project that enforces eviction and misplacement.

Kamloops – BC – 01/04/2025

In light of the recent urban renewal project instituted by the city officials to demolish the residential houses in Little Burgundy, the citizens community of Montreal have united in a collective effort to save their homes and communities from demolition and relocation. Event and meeting will take place at City Hall on Monday at 2 p.m. to 6 p.m. in Little Burgundy city.

As the city and government agencies come forward in their project to reconstruct the city in part of their project of urban renewal development it has in turn led to widespread protest and disagreements between both parties. The Citizen Committee group are demanding of halting the project, fair compensation for their properties, and affordable housing as they are against such initiative where it has led more than 400 families to evacuate their homes and the city officials have not taken corrective measures in addressing this concerns have thus led to a spike in arguments and a stress issue for the residents of Little Burgundy.

“Little Burgundy is our home and generations of us lived here and have emotional ties to neighbourhood and community and refuse to see our homes demolished in return for a little luxury to our livelihood,” said by John Doe a community leader that grew and lived most of his life in Little Burgundy.

Citizen Community of Montreal.

The urban renewal project has resulted in growing frustration, leading to clashes between city officials and residents, public protests and appeals to the government. In a gathering outside of the Montreal City Hall, on Monday at 2 p.m. to 6 p.m. the community leaders ask and encourage the local resident to attend this meeting and voice their thoughts, issues and concerns and steps that will be taken regarding relocation and eviction with necessary arrangements and fair compensations.

“This movement and meeting will be used to voice your opinions and rights and a call to action,” says community advocate Jane Doe. “We will administer and enforce ourselves and teach our kids to fight for their rights for affordable housing and their opinions.”

The cause was further strengthened as Little Burgundy residents asked for support by joining with housing advocacy groups and justice organizations asking for their demands such as

• Halting of the demolitions until housing were arranged
• Fair compensation and relocation in affordable housing
• To be included in decision making so as the residents have a voice and an opinion.

The Fight Against Housing Justice.

The Citizen’s committee was formed to fight and take the control back for Little Burgundy is seen where the developmental projects by city corporations to increase housing price and commerce often comes at the expense of the working-class communities. As such projects are initiated and brought to affect the Citizens Committee group fights and holds its position of its commitment to restore and preserve its culture and rights against the rise in housing prices and affordability.

About Citizens Committee of Little Burgundy

Citizens Committee of Little Burgundy is a committee group founded in 1967, that advocates in helping its citizens and tenants in their rights of affordable housing and promotes proper urban city development in Montreal. Through public policies and human rights Citizens Committee of Little Burgundy dedicates in providing housing solutions and displacements.

Media Contact:

Moaz Mohammad

Citizen Committee of Montreal (Little Burgundy).

778 512-8389

Moazmd110@gmail.com

Living a healthy life with accessibility to basic needs is a fundamental right and not a luxury: learn how United Way of British Columbia is making the change.

“Imagine starting your day without eating breakfast. This is not just imaginary, but many Canadians face this today with not being able to afford food or other basic amenities, earning a low wage income which is insufficient to buy the basic needs and shelter”.

Most Canadians today are facing harsh living conditions from affording housing, medical expenses, employment services, childcare and other vital services. We at United Way of British Columbia address all these issues and concerns and have come up with projects and initiatives to combat these situations and help Canadians live a healthy life for both the seniors, children and families.

At United Way British Columbia we have projects and initiatives such as food hubs and food hampers that we have come together with the collaboration of the provincial government agencies and other community donors and fundraisers through which we can support the families with food insecurities and other daily necessities like access to fresh water and clothing. In 2023/2024 we have provided food to almost 450,000 individuals and households, seniors and youth to people living in rural and remote communities including the Indigenous people across British Columbia. We are also working closely with the Indigenous people to save and protect their rich culture across British Columbia by supporting and funding their events and other activities to educate the people of their vast culture its importance and their contributions to the country.

We are also investing in long term projects and grants such as the Youth Futures Education Fund (YFEF) which is a new waiver program of $3,500 annual learning grant to support education needs and school supplies such as computers, textbooks and other supplies for school use.

From these successful events and projects, we have testimonials of individuals such as Maria who said as quoted “The regional community food hub gave me a hope and a sense of community. It empowered me to feed my family and make a difference in my community”.

At United Way British Columbia our objectives are

• To strengthen community bonding
• Access to food and basic amenities to every household
• Make education accessible to the youth
• Care for the seniors
• Supporting low-income households with financial assistance

How You Can Help

• Become a volunteer and help us in our projects.
• Donate: You can donate and contribute and help change the lives of our communities.
• Partnerships: If you are an organization or a business you can partner with us and raise funds through sponsorships and other charity events.
• Raise awareness of our organization and efforts to reach the wider audience across the province.
• Share and follow our work in our social media pages such as Instagram and X which is @unitedway_bc.

Join the movement today with United Way British Columbia to fight against food insecurities and enrich our youth for a grater future with education, fulfilling healthy nutritional needs and by being supportive and taking care of our seniors.

United Way British Columbia pledges to help people in need across British Columbia.

Community driven projects across British Columbia are pursed to help families and individuals to have basic needs and amenities.

United Way British Columbia is pursing projects across British Columbia to assist the local and its residents in getting access to necessities of livelihood through help from its community members, municipal and government support all though out the year. These projects will take a bold step in addressing food insecurities and health issues for families and individuals in need across the province. Projects such as providing food on a weekly basis through coupons and food packages and food hubs.

Also, another great effort which is the 211 helpline which provides mental health and addictions support, legal and financial assistance, and support for seniors, newcomers and many more. Last year West Kelowna and Thompson Nicola Region were devasted by the critical effects of the wildfire which misplaced numerous families causing loss of their homes and precious belongings. Tragic situations like these were helped by the assistance of the helpline 211 pursued by United Way of British Columbia and according to one caller “211 has been my go-to for the past 6 months – you have saved my life! You’ve helped me get information on transition houses and other information that has been so helpful”.

These projects and initiatives will work with the support and partnerships from local communities such as donors, non-profit businesses and government agencies across the province. Initiative programs like Therapeutic Activation Programs for Seniors (TAPS), Family & Friend Caregiver Supports, and Social Prescribing, will address the needs of both the seniors and caregivers.

“From our response to the worst wildfire season on record, to the continued expansion of programs that support kids, youth, seniors, and families in need, we have been at the forefront of creating positive change” as said by CEO and President United Way British Columbia Michael McKnight. “By committing to leverage data and digital tools, and to continue researching, developing, and testing solutions to help improve even more lives”

About United Way British Columbia

United Way British Columbia is a non-profit organization which as unified provincial organization through its consolidation of resources aims to respond to urgent needs in real time to drive change in the lives of its residents and communities. It serves over 4.5 million British Columbians by delivering resources and support to the people who need it the most in areas such as poverty, mental health and addictions, seniors and children and youth.

Contact Information

Moaz Mohammad

moazmd110@gmail.com

778 512-8389

United Way British Columbia

Key Messages:

• According to United Way British Columbia almost 860,000 British Columbians live in food scarcity, and it wants to work together to change it.
• Provide the youth in school of the 6-12 years with proper nutritious healthy diet to support physical and mental support through the school year.
• Build a respectful connection and communication with the indigenous community supporting its values and culture.
• Help the healthy aging individuals by supporting them to live independently and individually with various activities and support programs.
• Working with residents and communities to foster and build good, stronger and safer relationships with each other.
• Making helpline service available to get help and support faster such as income assistance, counselling, mental health and shelter information.

Target audience:

• Low income earning individuals
• Non-profit organizations
• Indigenous communities
• School Students
• Public health officials
• Senior citizens
• Homeless people seeking shelter and aid
• Addiction and mental health support seeking individuals
• Food banks that provide weekly food coupons and items to people seeking food and other basic needs.
• Single parent that has a one or two kids to take care of.

Channels and tactics to promote the initiative.

• News releases being one of the main channels of promoting the initiative as they featured stories in CFJC Today Kamloops regarding a grant to put in use for cold weather conditions and other events such as Hockey night organized by United Way British Columbia.
• Posters and advertisements: they use their logos in various events for promotional and marketing campaigns which are funded for raising awareness and gaining support of the projects done for the community by United Way British Columbia and involvement as volunteers or participants in the future projects.
• Using social media platforms by encouraging to share their posts by tagging them at @unitedway_bc for Instagram and X as well as collaboration with media infuencers to help in their promotion and spreading of the key message.

Proposed evaluation methods to measure campaign success.

• Their evaluation method as shown in their annual report of 2023/2024 is calculated to achieve success of helping around 7,920 children to achieve success in schools.
• Gave emergence support to people in 29 communities.
• Gave meal and food hampers to over 450,000 individuals and families which is calculated to be ore than 3.2 million meals.
• Over 13,000 registered volunteers joined the organization and made a difference in the communities.
• Helped 537 former youth in care among which 36% were of the Indigenous community for covering basic living expenses and pursuing post-secondary education through Youth Futures Education Fund.

The Omega Sets a New and Better Comeback as Thompson Rivers University’s Student Newspaper

Giving students a better approach to student journalism and storytelling with perspectives that matter.

The omega, the official newspaper for the students at Thompson Rivers University is set to relaunch on April 10^th, 2025. The relaunch of the Omega will be hosted with an event at House of learning room 190, where it will be showcasing the relevance and its significance To the TRU students and the community by delivering news that is informing and engaging. The Omega’s manager Sean Brady and Editor in chief Robert McAlaster will be present among other individuals giving speeches explaining its future growth and legacy.

The relaunch event of The Omega will be held at HOL 190 and will include activities such as a diverse cultural fashion show from different ethnic groups of people from Thompson Rivers University along with refreshments and snacks. The event will start at 4 PM and end at 7:30 PM which includes a 15-minute break. The event is open to all faculty members of at Thompson Rivers University its staff, students and the public and no prior registration is required for it. The event will present the ideas, vision and what The Omega is striving to provide which a voice and informative news to the students at Thompson Rivers University and its community. All the attendees will hear about the newspaper from The Omegas manager Sean Brady and Editor in chief Robert McAlaster reflecting on The Omega’s legacy and future endeavours.

“One crucial matter of fact is that The Omega will always try to have a physical copy and that gives its readers the feel of a newspaper reading and a habit. Also, he states that The Omega’s contributors want to leave a legacy behind them and have it here even after they are gone and encourages news story pitches and get it published from every student at Thompson Rivers University” – Robert McAlaster.

From the beginning The Omega has been and offered a platform for students to raise their voice from any campus related issues and share their compelling stories and ideas. Its aim is to have a presence in both the digital and physical print making sure that Thompson Rivers University students and its community remain engaged and well informed.

Come and attend the event to be informed and understand the power of student storytelling and journalism that The Omega aspires in leaving its legacy.

For more information about the events details please contact

Event coordinator: Moaz Mohammad

Phone: (778) 512-8389

Email: moazmd110@gmail.com

The Omega – Thompson Rivers University

www.theomega.news

Press Release Distribution Strategy

The strategic distribution for a positive impact will include

Local media outlets

1. CFJC Today Kamloops

• Relevance: it’s the primary newspaper of Kamloops and thereby their top news section of the paper will be helpful in spreading the message.

• Key contacts: Dylana Kneeshaw -Reporter

James Peters – News Director

They can help by pitching the idea and vision of The Omega to their readers.

• Castanet Kamloops

• Relevance: it is one of the well-established news outlets in Kamloops and hence can promote The Omega’s information and message

• Key Contacts

Tim Petruk – Editor.

Kristen Holliday – Reporter.

They can help by pitching The Omega’s mission and core values and its unique focus on the student community at Thompson Rivers University as an article in the news sections and by highlighting its impact on and efforts of student journalism.

• TRU student Clubs.

TRU Law club Co-President                  Rachel Koski

Co-President                                             Christopher Gast

They can help by posting and pitching relevant information about new laws in Kamloops and increasing the reach.

TRUSU Sylhet Club

President: Irtija Alam Fahad

General Secretary: Tanjim Hasan Sohan

Volunteer Coordinator: Moaz Mohammad

These individuals will be able contribute stories relevant to diverse cultural backgrounds at TRU

• Social media: Ahsan habib Niloy

                     Nishan Ahmed

                     Sumnath Das Biraz

These three vloggers are students of TRU and with their postings on social media will be a great way to increase reach of The Omega

• TRU’s website and social media networks

Website: www.tru.ca

Instagram: @thopmsonriversu

Twitter (X): @thopmsonriversu